Ah Amália – Living Experience
An Immersive Tribute to Amália Rodrigues, the Soul of Fado
The first immersive biographical story dedicated to a Portuguese figure.
Amália Rodrigues is more than the Queen of Fado – she is its Soul.
THE SOUL OF FADO
AH AMÁLIA!
AH FADISTA!
AH, THE WONDER!
AH, THE ENCHANTMENT!
Amália is inspiration. She’s poetry in motion.
A mysterious way of living.
“Fado is not meant to be sung – it just happens.” She used to say.
And Amália isn’t told. She is inspiration and expiration, thus meant to be lived.
Both revolutionary and enchanting, eternal and ethereal, Amália is the epitome of Fado and em-bodies a feeling that captivates the entire world. She goes beyond the material realm, living within our collective memory, the history of a culture and the representation of its people.
Step into the life of an inspiring woman and discover all her depth, in a completely new and interactive way – a feast to your senses.
THE EXPERIENCE
IT’S A LIVING EXPERIENCE.
AHHH… IT’S A CELEBRATION
AH! AH! IT’S AN IMMERSION.
AH IT’S AMÁLIA’S LIFE.
To truly understand Amália, mere explanation falls short.
See and relive Amália, in a unique and immersive exhibition.
Come and meet her in a way you’ve never seen, heard, or felt before – in a sensitive, dynamic, and unforgettable experience.
Embark on a unique journey through the artist’s tangible and intangible legacy. Explore period set designs, dynamic and interactive content, and cutting-edge technology, merging the physical with the digital.
A thrilling tour hand in hand with one of the most inspiring women of all time.
An experience that will linger in our minds forever, transcending the boundaries of time and space.
Where each viewer becomes an active participant in this exchange.
SEEING AMÁLIA SING ON STAGE AGAIN
Experience the magic of Amália Rodrigues as she performs once more on one of the world’s most iconic stages: l’Olympia in Paris.
Our full-scale hologram transports you to this legendary venue, a stage that became a second home for Amália, where she recorded multiple live albums and captivated audiences with her powerful voice and presence. Watch in awe as the lifelike hologram replicates her unforgettable performances, bringing the essence of Amália to life in an extraordinary and immersive way.
AMÁLIA RIGHT IN FRONT OF YOU
Our groundbreaking virtual reality experience takes you on a breathtaking journey through the places most cherished by Amália Rodrigues, offering a deeper connection to her life.
Combining a scenic installation with cutting-edge VR technology, you will explore the vibrant landmarks that inspired many of her songs.
This is not just a tour; it’s a heartfelt homage to Amália’s deep love, bringing you closer to her soul and story.
STEP INTO AMÁLIA’S WORLD
Immerse yourself in the life of Amália Rodrigues with our 360º videomapping experience.
You’ll journey through the most iconic moments of Amália’s career, her timeless songs, and her friendship with fellow artists. Feel the essence of her “Strange way of life” as you become part of this captivating, immersive environment. This unique experience offers an intimate glimpse into the world of a true diva, blending sight and sound in a way that brings Amália’s story to life like never before.
REVIEWS
Great immersive experience! I would definitely recommend to everyone that wishes to experience Fado and the Portuguese music culture!
Hugo S, Portugal
Very engaging, it perfectly tells the story of Amália. We loved everything, especially the part where you come face to face with Amalia singing, so cool!
Dennis P, USA
A exposição está muito bem conseguida. Gostei muito do espaço e da localização. Bastante cuidado na disposição dos diferentes temas relacionados com a fadista. Aconselho vivamente uma visita para quem não conhece e para quem conhece, para revisitar a vida e obra da fadista de uma forma diferente.
Sandra Carvalho, Lisboa
An interesting exhibition about Amália and Fado. Well done!
Richard Smith, UK
Nos encantó vivir esta experiencia y conocer más un poco del fado y de la fadista. Qué bonita exposición.
Maria Mera, ES
What a wonderful experience. When we entered the exhibition, we couldn’t imagine that it would be like this. Congratulations!
Emily Jones, EUA
Immersive – truly … exceeding all expectations. We learnt a lot about Amalia but also Portugal. We feel that this was a real find and would highly recommend!
Rosie M, UK
HOW TO GET THERE
Ah Amália is just a 7-minute walk from Braço de Prata railway station.
You can get there by bus (Poço Bispo stop) using the following routes:
718 (ISEL – Roma Areeiro)
728 (Portela – Restelo)
755 (Poço Bispo – Sete Rios)
781 (Prior Velho – Cais do Sodré)
If you choose to come by car, there is free on-street parking around the premises.
Right in front of Ah Amália, you can find a brand new GIRA bicycle station.
WHERE
8 Marvila | Abel Pereira da Fonseca
Praça David Leandro da Silva,
Armazém 15 e 16,
1950-064, Lisboa
OPENING HOURS
Monday to Sunday, from 11am to 7 pm.
CONTACT US
geral@ah-amalia.pt
FAQ’s
What is the Ah Amália experience?
Ah Amália – Living Experience is an immersive, multi-sensory journey that celebrates the life and legacy of Amália Rodrigues, the iconic Queen of Fado. Combining cutting-edge technology such as virtual reality, holograms, and 360º videomapping, this experience offers a dynamic and interactive exploration of Amália’s world. Visitors are invited to step into meticulously designed themed rooms that showcase different facets of her life, from her music and poetry to her influence on fashion and cinema. This experience transcends traditional exhibitions by merging the physical and digital realms, allowing guests to not only learn about Amália but to feel her presence and the profound impact she had on Portuguese culture and the world.
What is a Living Experience?
Ah, Amália, Living Experience invites us to enter the life of the artist who continues to captivate the world, navigating through all its depth in an innovative, interactive and sensory way. More than an exhibition, it’s a living experience, because Amália is not just a cultural icon, but an emotional inspiration. And to truly know her, mere explanation isn’t enough. Amália’s essence is lived and experienced, absorbed and felt, continuously evolving. In the gerund. It won’t always appear the same.
An experience that only makes sense to us in this manner: sensory, alive. That encompasses all senses and emotions – sound, visuals, digital immersion and the unexpected.
Amália like never seen, heard or felt before. A dynamic and eternal experience that transcends time and space, leaving a lasting imprint in memory. And the spectator becomes an integral part of this exchange. Where each viewer becomes an active participant in this exchange.
All the experiences within this exhibition are woven into an immersive journey through various thematic environments, delving into the artist’s material and immaterial legacy. It features scenic installations, cutting-edge technology, dynamic and interactive content, along with storytelling that seamlessly merges the physical and digital realms. From a 360-degree audiovisual spectacle to a virtual reality film and a holographic performance, visitors will have the opportunity to explore a wide array of installations.
Where is the experience?
The Experience is located in the new venue 8 Marvila, located at Praça David Leandro da Silva 15 and 16, 1950-064 Marvila, Lisbon.
How to get to Ah, Amália?
The Ah, Amália exhibition is just a 7-minute walk from Braço de Prata Railway Station and easily accessible by bus (Poço do Bispo stop) on the following routes:
718 (ISEL – Roma Areeiro)
728 (Portela – Restelo)
755 (Poço Bispo – Sete Rios)
781 (Prior Velho – Cais do Sodré)
If you choose to come by car, there is free on-street parking around the premises.
Who is the Ah Amália experience aimed at?
The Ah, Amália Living Experience exhibition is aimed at audiences of all ages, both national and international. It’s an experience that appeals to everyone: those who are familiar with Amália and those who are not; those who love fado and Amália, as well as those who know little about either; residents and visitors alike, wether they enjoy Lisbon or are discovering it for the first time.
The exhibition is completely adapted to accommodate visitors with reduced mobility.
The reproduction of sounds, intricate imagery and dynamic lighting or patterns may pose challenges for individuals with health conditions susceptible to special effects such as vertigo syndrome.
Do I need to follow a specific timetable, or is the exhibition open for visitors at any time?
Yes, all tickets are purchased for certain time slots, so that we can optimise the experience and allow all visitors to have a true Living Experience.
There is a tolerance of 10 minutes. If this time is exceeded, you can try to reschedule your visit with our team for a later session, subject to availability. If this is not possible, tickets are non-refundable.
Where can I purchase my ticket?
At the moment, you can purchase your tickets for Ah, Amália Living Experience through the following channels:
Directly on our website at ah-amalia.pt;
In person, at the exhibition facilities;
For schools/ corporate, via email at geral@ah-amalia.pt;
Participating online ticketing platforms.
What types of tickets are there? What are your prices?
There are six types of tickets on sale (unit prices):
Full Ticket (Adult) – €20.00
Family Ticket (minimum 2 adults and one child up to 17 years old) – 15,00€
Reduced Mobility Ticket – 17,00€
Youth Ticket (7-17 years) / Senior Ticket – 17,00€
Groups (+10) – on request, via geral@ah-amalia.pt
Admission for children under 7 is free.
Management fees may be added to these amounts, depending on the platform used.
What is the exchange and refund policy?
Exchange or refund of purchased tickets is not allowed. By purchasing tickets, visitors agree to the non-refundable terms and conditions.
Do I need to print my ticket?
No. If you purchased your ticket online, you can simply show the QR code on your mobile device at the entrance.
Can I take photographs and/or record during the visit?
Yes, photography and/or recording during the experience is permitted, provided the instructions from the staff are followed at all times. Photographs and videos must be captured without flash and with the device’s brightness set to a minimum, so as not to disturb the rest of the public.
What are the opening hours for the Ah Amália experience?
We are open every day from 11:00 to 20:00, with the last entry allowed at 19:00.
However, we suggest that you check the published opening hours regularly, as they may change.Our customer service team is also open during all of our opening hours, so you can send an e-mail to geral@ah-amalia.pt. We will reply as soon as possible!
How long does the visit take?
The visit is scheduled to last approximately 1 hour. However, visitors are welcome to take as long as they deem necessary to fully see, live, experience and absorb all of its content.
In which languages are the exhibition contents available?
All exhibition contents are available in Portuguese and English. However, please note that the musical themes are presented in their original Portuguese version, sung by Amália.
Promoter
Institutional Partners
Media Partners
Technological and Digital Partner