Ah Amália

Ah Amália – Living Experience

An Immersive Tribute to Amália Rodrigues, the Soul of Fado, and the voice of Portugal!

Using striking scenography and state-of-the-art technology, this exhibition is a surprising journey into time, the work, our history, culture and traditions.

MEET THE SOUL OF FADO

THE EXPERIENCE

IT’S A LIVING EXPERIENCE.
AHHH… IT’S A CELEBRATION
AH! AH! IT’S AN IMMERSION.
AH IT’S A LIVING EXPERIENCE.

To feel Amália, an explanation is not enough.

Come see and relive Amália and Fado in a unique immersive exhibition.

Embark on an innovative journey through the artist’s tangible and intangible legacy, striking scenography, dynamic, and interactive content – blending the physical with the digital.

Discover Amália as never before – seen, heard, and felt – in a sensory, dynamic, and unforgettable experience.

A journey of emotions, hand in hand with one of the most inspiring women of all time.

A memory that transcends the boundaries of time and space.

And the audience will be part of this exchange.

AMÁLIA’S HOLOGRAM PERFORMING ON STAGE

Feel the magic of watching Amália Rodrigues perform on one of the world’s most iconic stages: the Olympia in Paris.

Our life-size hologram transports us to this symbolic stage of her global acclaim, where she captivated audiences time and time again with her powerful voice and presence. The hologram recreates unforgettable performances, bringing Amália’s essence to life in an extraordinary and immersive way.

A VISUAL POEM TO AMÁLIA THROUGH VR

Experience a virtual reality film that unfolds as a visual poem, celebrating Amália’s deep connection with nature.

These are Amália’s four seasons – Spring, Summer, Autumn, Winter – narrated in her own words, taking you on a journey through her most intimate places, set to the sounds of Vida Enganada and Rasga o Passado.

AMÁLIA’S LIFE IN A 360º PROJECTION

A sensory immersion into the art of Amália Rodrigues through a 360º video mapping film.

Guided by her voice, we dive into her artistic and emotional world—from the festivities of Santo António in Lisbon to the golden years on the world’s greatest stages, culminating at the National Pantheon. This is her Estranha Forma de Vida.

AH AMÁLIA!
AH FADISTA!

AH, THE WONDER!
AH, THE ENCHANTMENT!

Amália is the portrait of Fado and an imaginary world that captivates the entire globe.

As a woman and performer of a musical genre deeply tied to a peripheral country, she conquered both Portugal and the world, taking her voice and the Portuguese language to over 70 countries. She released around 170 albums, selling more than 30 million copies worldwide.

A singer, performer, actress, poet, or simply a woman—she created her own style, gave Fado new wings, popularised great poetry, and became one of the defining faces of her country’s soul.

Step into the life of an inspiring woman and explore her depth in an innovative, interactive, and truly immersive way.

Amália is inspiration, is poetry.
She is a strange way of life.
“Fado is not sung – it happens,” she used to say.
And Amália is not told. She is breathed in, breathed out. And lived.

HOW TO GET THERE

Ah Amália is just a 7-minute walk from Braço de Prata railway station.

You can get there by bus (Poço Bispo stop) using the following routes:

718 (ISEL – Roma Areeiro)
728 (Portela – Restelo)
755 (Poço Bispo – Sete Rios)
781 (Prior Velho – Cais do Sodré)

If you choose to come by car, there is free on-street parking around the premises.

Right in front of Ah Amália, you can find a brand new GIRA bicycle station.

WHERE
8 Marvila | Abel Pereira da Fonseca
Praça David Leandro da Silva,
Armazém 15 e 16,
1950-064, Lisboa

OPENING HOURS
Monday to Sunday, from 11am to 7 pm.

CONTACT US
geral@ah-amalia.pt

REVIEWS

Great immersive experience! I would definitely recommend to everyone that wishes to experience Fado and the Portuguese music culture!

Hugo S, Portugal

Very engaging, it perfectly tells the story of Amália. We loved everything, especially the part where you come face to face with Amalia singing, so cool!

Dennis P, USA

A exposição está muito bem conseguida. Gostei muito do espaço e da localização. Bastante cuidado na disposição dos diferentes temas relacionados com a fadista. Aconselho vivamente uma visita para quem não conhece e para quem conhece, para revisitar a vida e obra da fadista de uma forma diferente.

Sandra Carvalho, Lisboa

An interesting exhibition about Amália and Fado. Well done!

Richard Smith, UK

Nos encantó vivir esta experiencia y conocer más un poco del fado y de la fadista. Qué bonita exposición.

Maria Mera, ES

What a wonderful experience. When we entered the exhibition, we couldn’t imagine that it would be like this. Congratulations!

Emily Jones, EUA

Immersive – truly … exceeding all expectations. We learnt a lot about Amalia but also Portugal. We feel that this was a real find and would highly recommend!

Rosie M, UK

FAQ’s

What is the Ah Amália experience?

Ah Amália – Living Experience is an immersive, multi-sensory journey that celebrates the life and legacy of Amália Rodrigues, the iconic Queen of Fado. Combining cutting-edge technology such as virtual reality, holograms, and 360º videomapping, this experience offers a dynamic and interactive exploration of Amália’s world. Visitors are invited to step into meticulously designed themed rooms that showcase different facets of her life, from her music and poetry to her influence on fashion and cinema. This experience transcends traditional exhibitions by merging the physical and digital realms, allowing guests to not only learn about Amália but to feel her presence and the profound impact she had on Portuguese culture and the world.

What is a Living Experience?

Ah, Amália, Living Experience invites us to enter the life of the artist who continues to captivate the world, navigating through all its depth in an innovative, interactive and sensory way. More than an exhibition, it’s a living experience, because Amália is not just a cultural icon, but an emotional inspiration. And to truly know her, mere explanation isn’t enough. Amália’s essence is lived and experienced, absorbed and felt, continuously evolving. In the gerund. It won’t always appear the same.

An experience that only makes sense to us in this manner: sensory, alive. That encompasses all senses and emotions – sound, visuals, digital immersion and the unexpected.

Amália like never seen, heard or felt before. A dynamic and eternal experience that transcends time and space, leaving a lasting imprint in memory. And the spectator becomes an integral part of this exchange. Where each viewer becomes an active participant in this exchange.

All the experiences within this exhibition are woven into an immersive journey through various thematic environments, delving into the artist’s material and immaterial legacy. It features scenic installations, cutting-edge technology, dynamic and interactive content, along with storytelling that seamlessly merges the physical and digital realms. From a 360-degree audiovisual spectacle to a virtual reality film and a holographic performance, visitors will have the opportunity to explore a wide array of installations.

Where is the experience?

The Experience is located in the new venue 8 Marvila, located at Praça David Leandro da Silva 15 and 16, 1950-064 Marvila, Lisbon.

How to get to Ah, Amália?

The Ah, Amália exhibition is just a 7-minute walk from Braço de Prata Railway Station and easily accessible by bus (Poço do Bispo stop) on the following routes:

718 (ISEL – Roma Areeiro)
728 (Portela – Restelo)
755 (Poço Bispo – Sete Rios)
781 (Prior Velho – Cais do Sodré)

If you choose to come by car, there is free on-street parking around the premises.

Who is the Ah Amália experience aimed at?

The Ah, Amália Living Experience exhibition is aimed at audiences of all ages, both national and international. It’s an experience that appeals to everyone: those who are familiar with Amália and those who are not; those who love fado and Amália, as well as those who know little about either; residents and visitors alike, wether they enjoy Lisbon or are discovering it for the first time.

The exhibition is completely adapted to accommodate visitors with reduced mobility.

The reproduction of sounds, intricate imagery and dynamic lighting or patterns may pose challenges for individuals with health conditions susceptible to special effects such as vertigo syndrome.

Do I need to follow a specific timetable, or is the exhibition open for visitors at any time?

Yes, all tickets are purchased for certain time slots, so that we can optimise the experience and allow all visitors to have a true Living Experience.

There is a tolerance of 10 minutes. If this time is exceeded, you can try to reschedule your visit with our team for a later session, subject to availability. If this is not possible, tickets are non-refundable.

Where can I purchase my ticket?

At the moment, you can purchase your tickets for Ah, Amália Living Experience through the following channels:

Directly on our website at ah-amalia.pt;
In person, at the exhibition facilities;
For schools/ corporate, via email at geral@ah-amalia.pt;
Participating online ticketing platforms.

What types of tickets are there? What are your prices?

There are six types of tickets on sale (unit prices):

Full Ticket (Adult) – €20.00

Family Ticket (minimum 2 adults and one child up to 17 years old) – 15,00€

Reduced Mobility Ticket – 17,00€

Youth Ticket (7-17 years) / Senior Ticket – 17,00€

Groups (+10) – on request, via geral@ah-amalia.pt

Admission for children under 7 is free.

Management fees may be added to these amounts, depending on the platform used.

What is the exchange and refund policy?

Exchange or refund of purchased tickets is not allowed. By purchasing tickets, visitors agree to the non-refundable terms and conditions.

Do I need to print my ticket?

No. If you purchased your ticket online, you can simply show the QR code on your mobile device at the entrance.

Can I take photographs and/or record during the visit?

Yes, photography and/or recording during the experience is permitted, provided the instructions from the staff are followed at all times. Photographs and videos must be captured without flash and with the device’s brightness set to a minimum, so as not to disturb the rest of the public.

What are the opening hours for the Ah Amália experience?

We are open every day from 11:00 to 20:00, with the last entry allowed at 19:00.

However, we suggest that you check the published opening hours regularly, as they may change.Our customer service team is also open during all of our opening hours, so you can send an e-mail to geral@ah-amalia.pt. We will reply as soon as possible!

How long does the visit take?

The visit is scheduled to last approximately 1 hour. However, visitors are welcome to take as long as they deem necessary to fully see, live, experience and absorb all of its content.

In which languages are the exhibition contents available?

All exhibition contents are available in Portuguese and English. However, please note that the musical themes are presented in their original Portuguese version, sung by Amália.

GALLERY

Promoter

Institutional Partners

Official Partners

Media Partners

Media Partners

Technological and Digital Partner